Neuroscience as a necessity for organization leaders
The previous era was the one for information and knowledge and the fact is it is over. The twenty first century is the era of brain. The companies and organizations who can manage and lead brains that produce future knowledge and information, will succeed this time.
Majority of managers suggest that decision making through previous processes would not be practical anymore. The challenges they face are not the same as before. Customers’ needs are changing daily and it is a must to present innovative products. Something much more than what they may like today, or they will lose the market. The unreliability gap between managers and staff has got more profound although numerous studies and much progress have been achieved in psychology and human science areas. The studies were not successful enough to suggest solutions for the issue of trust.
New solution is to practice neuro science in organizations. This is presented as neuro leadership and business neuroscience today. This new branch of science has been formed in 2008 in oxford university and has rapidly presented practical solutions in order to develop and reinforce the managers and the process is still on going.
Neuroscience has answered various questions in human cognitive system which is the source of all human behaviors and emotional reactions. The clear answers that can help managers to lead their Human capital through their organizational goals and objectives.
Today, this knowledge has provided managers with practical solutions for decision-making, problem- solving, performance management and change management. The companies such as Apple, Nokia, Microsoft, and HP have come with such great solutions that exclaimed everyone in this area.
Today Business management has nothing in common with management methods in the past. The regression and process charts are no longer reliable and the future is no similar to date. To succeed, it is necessary to consummate the huge capacity of brain that can provide us with innovation and creativity to develop different products and services with competitive prices at the same time.
Neuroscience is a guaranty for this achievement. We are by your side through all this way.